What are Open Merchandiser Coolers & Types of Refrigerators and Merchandisers
There is so much to consider when it comes to dealing with perishable goods like food and drinks. Food safety, for instance, is one of the most critical aspects of the food and beverage industry. Goods must be kept at the right temperature to ensure that they are safe for consumption.
Do you operate a restaurant, grocery, or convenience store? Refrigeration is key to preserving your perishable goods. In this blog, we’ll learn more about what open merchandising equipment is and the different display refrigerators that you need.
What Are Open Merchandiser Coolers?
Visual merchandising plays a crucial role in engaging customers and creating more sales opportunities. In the food industry, the saying, “we eat with our eyes first” is crucial to the success of a business. Creating a visual display piques people’s interest and influences their buying decisions.
Open-air coolers & fridges are refrigeration units used to display chilled or frozen products. As the name suggests, these coolers are open, which allows people to easily view the products on display.
These types of coolers are perfect in a commercial setting. Groceries, convenience stores, and delis use these tools to showcase a variety of products, including beverages, snacks, dairy products, and more. They give businesses the chance to boost visual merchandising, increasing impulse purchases.
Types of Display Refrigerators and Merchandisers
- Open-Air Merchandiser Coolers
These are open types of merchandisers that allow customers to reach in for your products without having to open a door. Open-display refrigeration uses a cold air curtain that flows over the front of the machine. This keeps your product displays cold and within safe temperatures.
At Celco, we carry a variety of AHT refrigeration systems to fulfill your merchandising needs. This includes open-air merchandisers available with multideck cabinets of different capacities.
- Glass Door Merchandisers
Aside from open displays, closed merchandisers are also available. Typically, these have glass doors, making it possible to see your products inside the display.
We offer different types of glass door merchandisers here at Celco. AHT and Kelvinator units are available, each with various features that can suit your needs.
These types of closed and open-air merchandisers are available in various sizes and display capacities. Whether you’re operating a small store or a supermarket, we’ve got what you need.
Benefits of Open-Air Coolers & Fridges
Creating opportunities to make a sale is always key when it comes to owning commercial stores. With open-display refrigeration, you get:
- Product visibility
- Temperature control
- Efficient organization
- Diverse applications
It is a worthwhile investment that’s sure to continuously reap rewards for your business.
Get Your Open-Air Merchandiser Coolers Here
Keeping food and drinks at the right temperature is crucial in the food service industry. Let us help you maintain food safety, while also increasing sales potential with high-quality display merchandisers.
Learn more about the vast options we offer at Celco today! Call us to ask about merchandisers and coolers and we’ll give you a free quote.